Innovation key – companies join hands to benefit Myanmar’s market and tackle COVID challenges

iD Creative Solutions, one of Myanmar’s leading creative agencies, has joined forces with Misfit Technologies, a design, innovation & technology company in a strategic move to enable the country to cross the digital divide. With its expertise in AI and machine learning, digital KYC solution with Myanmar OCR, loyalty management system, audio/video communication and conference platform, market research and survey platform, other digital and social media innovation, Misfit Tech witnessed tremendous growth in Asia. The tech start-up has been rapidly expanding its portfolio by building complex technology solutions to high performing web and mobile app applications that are identified as game-changing, particularly in light of the COVID-19 pandemic which has been affecting customer service and purchasing power globally.
The increased reliance on technology due to stay-at-home orders, lockdowns, and movement restrictions mean that an exponentially growing number of businesses are turning to social media as a means to communicate with their audiences, customers and clients for their survival.

Alice, the AI-Based omni-channel CRM platform of Alice Labs (a sister company of Misfit Tech) is a product trusted by many global brands and top FMCG companies in all the countries that Misfit operates in. Alice’s Natural Language Processing (NLP) powers multi-purpose chatbots, capable of sales, promotion, advisory, survey, social listening, customer service, and so on across different industries including FMCG, E-commerce, Telecommunication, Banking & Insurance, Retail, Food & Beverage, Social Media, etc. in multiple languages with localization. The omni-channel dashboard can be integrated with multiple social media and messaging channels such as Facebook, Messenger, Viber, Website, Whatsapp, etc, making it the perfect tool for companies trying to retain or grow their market share during these challenging times.

Headquartered in Singapore, with operations in Indonesia, Myanmar, Nepal & Bangladesh, Misfit Technologies was chosen by iD creative solutions as a new partner because of its strong local presence and because it is one of the leading companies in Asia for providing a range of complex technology solutions. Since it was founded in Myanmar in 2014, iD Creative Solutions has garnered an excellent reputation among both local and international players in the market for its branding, events, and film activities – all geared towards helping the growth of brands and also the nation. Responsible for Myanmar’s first-ever global nation-branding strategy (aired on BBC World News, Channel News Asia, and CNN International), iD Creative Solutions has been committed to bringing world-class standards in creativity to the market, and in enhancing Myanmar’s reputation around the globe.

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